A Journey Through the Solar Industry With Alex Manley From SolarWise

SolarWise Wagga Wagga: A Journey Through the Solar Industry

In a recent podcast, Alex from SolarWise Wagga Wagga shared his inspiring journey through the ever-evolving solar industry. Since founding his company in 2009, Alex has witnessed significant advancements and shifts in solar technology and market dynamics. His dedication to quality, innovation, and customer service has established SolarWise Wagga Wagga as a trusted name in the industry. This article delves into Alex’s experiences, insights, and the growth of his company, offering a comprehensive look at the solar landscape from his perspective.

Early Days and Entry into the Solar Industry With SolarWise

Alex’s journey began in the irrigation industry, where he worked with solar pumps and hot water systems. His growing interest in solar energy led him to specialise in the field. In the early days, solar panels were prohibitively expensive, with a 160-watt panel costing over $11,000. Despite these high costs, Alex saw the potential for growth and innovation in solar technology. By 2007, he was deeply involved in the industry, and in 2009, he decided to establish SolarWise Wagga Wagga.

Government Incentives and Initial Challenges

The introduction of government rebates and feed-in tariffs around 2009 provided a significant boost to the solar industry. These incentives, although short-lived, helped propel SolarWise Wagga Wagga forward. Alex recalls that the rebates were crucial in driving initial customer interest and adoption. However, the solar industry, often referred to as the “solar coaster,” faced many ups and downs, largely influenced by political factors. Despite these challenges, Alex’s commitment to quality and customer education helped his company navigate through turbulent times.

Expansion and Services Offered

Today, SolarWise Wagga Wagga employs around ten staff members and services a wide area, comfortably covering a 200-kilometre radius from Wagga Wagga. The company offers a comprehensive range of services, including on-grid and off-grid solar systems, battery storage solutions, hot water systems, solar pumps, and EV chargers. They also provide monitoring systems to ensure optimal performance and efficiency of installed systems. Alex’s team takes pride in offering personalised consultations and helping customers make informed decisions that suit their energy needs and budgets.

alex manley from solarwise

Commitment to Quality and Customer Education

Alex emphasises the importance of using proven, high-quality products with solid warranties. He believes in educating customers about the long-term value of investing in quality solar systems rather than opting for the cheapest options, which often lead to problems down the line. This philosophy of “do it once and do it right” has been a cornerstone of SolarWise Wagga Wagga’s approach. By focusing on long-term support and customer satisfaction, the company has built a reputation for reliability and excellence in the region.

Technological Advancements and Industry Trends With SolarWise

Over the years, Alex has seen significant technological advancements in the solar industry. Solar panels have become more efficient and affordable, while energy storage and management systems have gained prominence. The introduction of battery storage solutions has been particularly transformative, allowing customers to store excess solar energy for use during peak demand times. Alex notes that nearly 40-50% of new solar installations now include batteries, compared to just 1% five or six years ago. This shift is driven by rising energy prices and the improved return on investment offered by battery systems.

Off-Grid Solutions and Unique Challenges

SolarWise Wagga Wagga also specialises in off-grid solutions, catering to customers in remote locations. Alex highlights the unique challenges and rewards of designing and installing off-grid systems. Each project requires a thorough understanding of the customer’s energy needs and careful planning to ensure reliable and efficient power supply. From rural properties to remote farms, Alex and his team have successfully implemented off-grid solutions that enable customers to live independently and comfortably.

Customer-Centric Approach and After-Sales Support

One of the key strengths of SolarWise Wagga Wagga is its customer-centric approach. Alex believes in building long-term partnerships with customers, offering ongoing support and maintenance to ensure their systems operate optimally. The company provides comprehensive after-sales support, including system monitoring, performance analysis, and assistance with energy plan optimisation. This commitment to customer care has earned SolarWise Wagga Wagga a loyal customer base and numerous referrals.

Community Engagement and Local Impact

Being a local company, SolarWise Wagga Wagga is deeply involved in the community. Alex and his team participate in local events, provide educational seminars, and engage with customers to promote the benefits of solar energy. This community-focused approach not only strengthens customer relationships but also helps raise awareness about sustainable energy solutions.

Future Outlook and Vision From SolarWise

Looking ahead, Alex remains optimistic about the future of the solar industry. He anticipates continued advancements in technology, increased adoption of renewable energy solutions, and further integration of energy storage systems. As the industry evolves, SolarWise Wagga Wagga is well-positioned to adapt and lead, driven by its commitment to quality, innovation, and customer satisfaction.


Alex’s journey with SolarWise Wagga Wagga is a testament to the transformative power of solar energy and the importance of dedication, quality, and customer education. From the early days of expensive solar panels to the current era of affordable, efficient systems, Alex has navigated the industry’s challenges and opportunities with unwavering commitment. SolarWise Wagga Wagga continues to shine as a beacon of excellence in the solar industry, providing reliable and sustainable energy solutions to the community.

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