Origin’s Acquisition of SolarQuotes: An Industry Shift
Origin Energy’s recent acquisition of SolarQuotes is creating waves in the solar industry, raising questions about independent advice and lead generation reliability for customers and installers alike. SolarQuotes, traditionally an independent platform, has been a major resource for customers researching solar options, providing unbiased information and connecting users with reliable installers.
Now, under Origin’s ownership, many wonder how this shift will affect the industry
What Does This Mean for SolarQuotes’ Independence?
SolarQuotes has been a longstanding, independent resource for Australians exploring solar options. Will Origin maintain this independence, or will SolarQuotes begin favouring Origin’s products and services? Industry experts suggest that Origin may leverage SolarQuotes’ large customer base to expand its Virtual Power Plant (VPP) offers, potentially by prioritising leads for Origin-backed services.
Potential Impacts on Installers
For local solar installers, Origin’s control of SolarQuotes could impact how and where they receive leads. In areas where SolarQuotes has been a significant source of referrals, this acquisition might lead to a concentration of leads among installers associated with Origin. Some installers worry about potential preferential treatment, questioning if SolarQuotes will remain a fair, competitive marketplace for them.
Origin’s Strategy: Integrating Solar with Virtual Power Plants
Origin’s acquisition may lead to integrated offers, bundling solar systems with its VPP services. Customers who install a solar system through Origin-backed recommendations may receive incentives, like higher feed-in tariffs or discounts on VPP memberships. While this setup could be advantageous for customers seeking bundled services, it could also mean fewer truly impartial recommendations.
What Customers Should Expect from SolarQuotes
For homeowners, SolarQuotes’ new ownership could alter the experience. Rather than an independent overview of solar options, users might see suggestions with a greater focus on Origin-related products. This could benefit those interested in VPP incentives but may challenge customers looking for unbiased information. Whether Origin’s branding aligns with SolarQuotes’ established credibility remains to be seen.
The Future of Independent Solar Advice
This acquisition serves as a reminder for both customers and installers to diversify their sources of information and leads. While SolarQuotes has been reliable, independent solar education and lead generation may now require new sources to avoid potential biases under corporate ownership.
Conclusion: How Installers Can Prepare
For installers relying on SolarQuotes, now is the time to strengthen their own marketing efforts. By building an independent online presence and investing in SEO, they can ensure their business remains competitive.
